100% Real Ingredients
Real Chicken First
Real meat first, for strong muscles.
Egg & Milk
Easy to digest, for protein and calcium.
Colostrum
The first milk, to help build immunity.
Rice & Sweet Potato
Gentle carbohydrates for all-day energy.
LICKICIOUS Puppy Dry Dog Food, Done Right.
The first few months go by fast. Our standards, our quality control: we pick every ingredient and check every batch ourselves, so you always know what's in the bag. Real chicken first, plus rice, egg and milk. A 6-in-1 growth formula with 39 essential nutrients and colostrum, to help your puppy grow up strong.
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6-in-1 Growth Formula: 39 essential nutrients with colostrum. Made to help with strong bones, growth and immunity.
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High in Protein: At least 30% protein, with real chicken first. Protein helps build muscle so your puppy stays strong and active.
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Omega Fatty Acids: 4% omega for brain growth and a soft, shiny coat.
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The Right Fats: At least 15% fat. This gives puppies the energy they need to grow, while keeping a healthy weight.
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Immunity Booster: Colostrum is the first milk. It's full of nutrients and antibodies that help build a puppy's immunity.
- No Beef, No Pork, No Soya, No Gluten, No Corn, No Fillers. Good for all breeds.
- 100% Money Back Guarantee: If your pet doesn't love it, we'll refund it.
| Nutrient | Level |
|---|---|
| Crude Protein (min) | 30% |
| Crude Fat (min) | 15% |
| Omega Fatty Acids | 4% |
| Metabolisable Energy | 4020 Kcal / kg |
Key ingredients and what they do:
- Real Chicken – Named animal protein first, for muscle and tissue.
- Egg & Milk – Quality protein and nourishment for growing puppies.
- Colostrum – The first milk, with nutrients and antibodies for immunity.
- Chicken Fat & Canola Oil – Omega fatty acids for skin, coat and brain.
- Rice, Sweet Potato, Carrot & Pumpkin – Gentle carbohydrates for all-day energy.
- Vitamin & Mineral Supplements – Part of the 39 essential nutrients for growth.
This is a puppy food with Metabolisable Energy as 4020 Kcal per kg (calculated basis typical analysis values). Like us, our pets are unique, so the feeding amount will vary. Use this chart as an initial guide, monitor your puppy's weight and adjust accordingly. Please consult your vet for your puppy's exact requirements.
| Type / Age | Toy | Small | Medium | Large | Giant |
|---|---|---|---|---|---|
| 2–3 Months | 50–100 g | 110–175 g | 125–300 g | 300–600 g | 400–725 g |
| 4–6 Months | 75–150 g | 125–225 g | 175–425 g | 400–1000 g | 600–1100 g |
| 6–9 Months | 75–175 g | 150–225 g | 200–500 g | 550–1000 g | 1000–1100 g |
| 9–12 Months | 150–225 g | 200–550 g | 450–900 g | 900–1100 g | |
| 12–18 Months | 450–1000 g | 700–1100 g | |||
| 18 Months + | |||||
How to introduce Lickicious: change from your current food gradually over 7 days. Days 1–2 feed 25% Lickicious with 75% current food, days 3–4 feed 50/50, days 5–6 feed 75% Lickicious, and by day 7 feed 100% Lickicious.
6 Health Benefits
A 6-in-1 growth formula built for puppies. Brain growth, stronger bones and teeth, better digestion, more activity, better skin and coat, plus an immunity boost from colostrum. Suitable for every breed, big or small.
Better Skin and Coat
Immunity Booster
Stronger Bones and Teeth
Brain Growth
More Activity
Better Digestion
Lickicious
- Real chicken first, egg, milk and chicken fat
- 30% protein for strong, healthy growth
- DHA for brain development
- Colostrum to boost immunity
- No soya, no corn, no gluten, no fillers
- 100% money-back guarantee
Ordinary Brand
- Often meal or grain first
- Typically 24% Protein
- DHA rarely named
- Colostrum seldom included
- Often has soya, corn and fillers
- No money back guarantee
The Honest Truth: A growing puppy needs more than just protein. It also needs DHA for the brain and colostrum to fight off illness. Lickicious puts all of this in, along with 30% protein and 39 essential nutrients. Real chicken first, egg, milk and there are no fillers. Backed by a 100% money back guarantee: if your pet doesn't love it, we'll refund it.
Before you buy