Why Lickicious

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The Pet Food A Founder Feeds His Own Dog

I wasn't happy with what I was feeding my own dog. This is Leo, a German Shepherd, five. On the bag I used to buy, "with real chicken" meant chicken near the bottom, under the meal and by-products. I was paying for a logo, not for what's in the bowl.

So I made something better. Real chicken first. 25% more protein. No fillers. I set our own standards and our own quality control, and I don't let a batch go out unless it meets them. Leo's eaten this real chicken dog food for five years and only sees the vet for his shots. Leo started it, but the same standard goes into every high-protein cat food recipe too.

We don't spend the most on ads. We probably have the better bag of cat and dog food.

Shashwat, with Leo

The founding team
<h2 class="title">100% Money Back Guarantee</h2> We stand behind every bag. Try it once, and if your dog or cat doesn't love it, <br>we'll refund it, no fuss. The risk is ours, not yours.

100% Money Back Guarantee

We stand behind every bag. Try it once, and if your dog or cat doesn't love it,
we'll refund it, no fuss. The risk is ours, not yours.

What Sets Us Apart

Same Price. Better Nutrition.

Real chicken first, 25% protein, Our Standards, our Quality Control. Explore our dry dog food, cat food, treats and supplements. Every order is backed by the same promise: if your pet doesn't love it, we refund every rupee.

Real Chicken First, Not Last

Real Chicken First, Not Last

Real chicken is the first ingredient, not something buried under meal and by-products. What's on the front of the bag is what's actually in the bowl.
25% More Protein, No Fillers

25% More Protein, No Fillers

Higher protein for the energy and muscle your pet needs, with no cheap fillers padding out the bag.
We'd Rather Spend It On Food

We'd Rather Spend It On Food

We don't spend the most on ads. That money goes into the bag instead, so you get better nutrition at a fair price.
Our Standards Our Quality

Our Standards Our Quality

We choose every ingredient and check every batch against our own standards. If it doesn't meet them, it doesn't ship. Simple as that.
Fed To Our Own Pets First

Fed To Our Own Pets First

Leo has eaten this for five years. We don't sell a recipe we wouldn't put in our own dog's bowl every morning.
Made For Dogs And Cats

Made For Dogs And Cats

The same honest standard runs through every recipe, from high-protein dog food to our cat food and daily supplements.

What We Believe

The Rules We Won't Break

01

Honesty You Can Taste

No hiding ingredients at the bottom of a list. No words that sound healthy but mean the cheap stuff. What we say is in the food is in the food.

02

The Pet Comes First

Every recipe starts with what a pet actually needs to thrive, not with what's cheapest to produce or easiest to market.

03

Quality We Stand Behind

We back our food with a 100% Money Back Guarantee. If your pet doesn't love it, we'll refund it. The risk is ours, not yours.

04

Fair, Not Flashy

Better nutrition shouldn't cost a fortune. We keep it at a fair price by spending on the food, not on noise.

Feed Yours The Way We Feed Leo

Try it once. Watch how they eat. If your pet doesn't love it, we'll refund it, no fuss. That's the whole promise.

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